Digital Advertising Activities

Digital Advertising Activities

Digitalization has brought with it important changes and transformations. These transformations began to be felt more dominant in all areas of our lives after the days of the coronavirus pandemic. Education has become digital, individuals do all their work in digital form, from shopping to managing money movements, and digital advertising activities have accelerated. Therefore, it does not seem possible to talk about an area that is not touched by digital developments.

The fact that digital transformation has increased the comfort level of individuals has also differentiated their expectations from the services offered. Today, we are faced with a more conscious and different consumer profile compared to traditional periods. Changes in consumer behavior and consumption culture also bring to mind the updates in the advertising industry. It is imperative that advertising activities are affected by digital transformation and update itself according to a new consumer profile.

At this point, the concept of digital advertising emerges. The active use of digital platforms in branding improves advertising services day by day with digital opportunities. It is necessary for those who want to be investors or investors to know the subject of digital advertising activities.

Contribution of digital advertising activities to brands

Staying away from digitalization is also falling behind in the world of competition. Because today’s people and potential customers are now looking for answers to their needs in a platform we can call the digital market.

Digital advertising activities contribute to brands and companies in many different ways. These contributions can be summarized as follows:

• Marketing on digital platforms provides the opportunity to select the target audience according to user profiles. Therefore, with digital advertising activities, brands can easily reach the right target audience.
• Digital advertisements create a wide network for brands that includes potential customers. The expansion of the brand’s network in social media not only increases its awareness, but also draws a reliable image for the brand.
• With digital advertising, the product or service can be marketed directly on the website.
• Traffic is increased through digital advertisements to platforms where potential customers can get the most reliable information about the brand. While this traffic will cause a perception that the company knows its business, it will also increase its reliable image.

Scope of digital advertising activities

Digital advertisements can be seen in all types. Video or audio content, rich visuals and poster works constitute a digital advertising ground. Digital advertising activities involve more than just the preparation of presentations. It is a process in itself.

The scope of digital advertising activities has gained weight in the following subjects:

• A general analysis of the brand or business is made and what is targeted with digital advertisements is evaluated. The profile of the target audience is created with its general characteristics and its needs are determined.
• Short and long-term plans are made by introducing advertising strategies in line with the brand’s goals. In these plans, it is decided to research the target audience, through which platforms the target audience can be reached most, and which platforms will be used as advertising channels.
• The concept for the brand is determined. From color to brand face, every subject is meticulously evaluated.
• Advertising materials are prepared based on the concept with goals and plans.
• Ads are placed on digital channels and social media, and reports are prepared on the statistics, traffic flow and outputs of the advertisements.

Digital advertisements are effective for brands to reach potential customers accurately. In digital advertisements, there is a chance to select the target audience by using categories such as interests, ages, and genders. This ensures the efficient use of digital advertising by reaching the right people. For this reason, promotions made through digital channels rather than traditional media channels create a wider social network.

Developments in the digital world are not easy to follow unless brands or individuals are in the IT sector. Developments are rapid. Innovations necessitate being followed up-to-date. For this reason, it is important to get support from experts in the field for any application on the ground of digital transformation. The digital advertising field has also created field experts in itself, and the equipment of digital advertising professionals has become a necessity at the point of branding.