The rapid advancement of technology and its entry into our lives on a sectoral basis; brought together concepts such as digital life, digital literacy, and digital publishing. From relationships involving small groups such as friendships to managing a large business, everything has undergone a digital transformation. Digital transformation, which is a result of the adaptation of every sector that we can think of to technological developments, has also shaped the publishing business.
Especially after the pandemic process, the increase in paper prices has increased the interest in publications such as e-books and e-journals. In addition, the fact that the new generation people dominate digital and carry out all their work through digital channels has also mobilized the publishers. Digital publishing, which provides easy access to the target audience and thus enables companies to create a wider customer network; It has become the new favorite of investors.
The interest in digital publishing has brought along the questions of what is digital publishing and how digital publishing is done.
What is Publishing and Digital Publishing?
The work of publishing information through printed materials is called publishing. Popular products such as books, newspapers, magazines and specific working materials in the form of brochures and posters can be printed through publishing. The publishing industry has been affected by the digital transformation, and digital publishing has gradually turned into a prestigious investment area.
Digital publishing means performing the press and broadcasting works on digital channels, and continuing the works in parallel with the digital developments in publishing activities. The increase in cost along with the paper costs in traditional publishing has made digital production more attractive for publishers. In addition, digital publications have become a way of reducing costs and accessing information faster not only for publishers but also for readers.
What Are Popular Publishing Activities?
Today, successful studies are carried out in which technological developments in traditional publishing and broadcasting are synthesized. In these studies;
- Album making
- Post production has started to come to the fore.
For this reason, those who are interested in art are looking for issues such as how to make a music album and how to make a movie. In order to release a music album or a single or to make a movie, first of all, a work or script is needed. At this point, many issues such as copyrights come into play. After receiving the work from the arranger, it is difficult to carry out the legal procedures alone and without working with an inexperienced consultant. It is absolutely necessary to consult those who know about points such as marketing the work by taking advantage of the benefits of the digital world. Post production, in which the editing and montage processes of the works are carried out, whether it is music or film, is the scene of very good designs with the development of technology today. In the emergence of the final version of the work, it has become a necessity to work with technical staff who will keep the pulse of today’s digital developments.
Making music albums or making films and producing works with post-production has become a source of income nowadays. Individuals who want to evaluate their talents, reveal themselves and produce are interested in album, single, film or montage works. Therefore, product diversity has started to emerge in the market. In the virtual world, which is a very large market, it is necessary to dominate the digital world in order to attract attention and market the products.